At Benchmark Genetics, customer insight is at the heart of everything we do. In our 2025 customer survey, we asked: What are the most important factors when selecting a salmon ova supplier?
The results provided clear guidance:
Top Factors in Supplier Choice
- Egg Quality – the most critical consideration
- Genetic Performance
- Biosecure Delivery
- Security of Supply
So, how do we ensure we meet and exceed these expectations?
Egg Quality
Our customer and production teams are committed to delivering ova of the highest quality. We work closely with hatcheries to follow up on ova performance, backed by detailed monitoring of billions of eggs. These insights help us share best practices with customers and support optimal hatchery performance.
Genetic Performance
Our Atlantic Salmon Ova Portfolio is meticulously designed to deliver superior genetic performance, combining robustness, growth potential, and disease resistance. Using refined selection techniques, our ova are tailored for both sea and land-based farming environments.
Biosecure Delivery
Benchmark Genetics maintains industry-leading biosecurity standards. Our land-based production facilities and strict hygiene protocols ensure healthy broodstock and biosecure salmon ova supply throughout the year.
Security of Supply
Reliability is a cornerstone of our customer promise. Our production and logistics teams are dedicated to accurate, on-time deliveries ensuring you receive the right quantity, at the right time, every time.
Customer Satisfaction at an All-Time High
In addition to identifying key selection criteria, our 2025 survey also highlighted outstanding levels of customer satisfaction:
- Our Net Promoter Score (NPS) has risen to 57 – a strong indicator of customer loyalty and advocacy.
- 67% of respondents report being “very satisfied” with Benchmark Genetics overall, while 100% are “very or somewhat satisfied.”
- 95% of customers rated their intent to repurchase at 8 or higher on a 1-10 scale.
- Overall satisfaction remains at the high levels achieved in 2024.
These results reflect our dedication to quality, performance, and partnership.
At Benchmark Genetics, we don’t just supply salmon ova – we deliver value, trust, and lasting partnerships.
If you’d like to learn more about how our portfolio can support your production goals, please contact your local representative or visit our website.
