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Cookie Policy (EU)

This Cookie Policy was last updated on 01/04/2025 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland

1. Introduction

Whenever you use the websites of Benchmark Genetics and its group companies, information may be collected through the use of cookies.

This Cookie Policy tells you about the information we collect from you, using cookies, when you use our websites. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data

Our website, https://www.bmkgenetics.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged with. In the document below we inform you about the use of cookies on our website. 

By using our website, https://www.bmkgenetics.com you agree to the use of the cookies as described by this Cookie Policy.  You will have the opportunity to opt-out of any Cookie used on this website, unless the Cookie is deemed to be “Strictly Necessary” and is required to serve you the website information and functions successfully.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookies
5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

5.2 Statistics cookies

We use statistics cookies to optimise the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.

5.3 Advertising cookies

On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside https://www.bmkgenetics.com. With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.

5.4 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

Because these cookies are marked as tracking cookies, we ask your permission to place these.

5.5 Social media

On our website, we have included content from Facebook, Twitter, LinkedIn and Instagram to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter, LinkedIn and Instagram. This content is embedded with code derived from Facebook, Twitter, LinkedIn and Instagram and places cookies. This content might store and process certain information for personalized advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter, LinkedIn and Instagram are located in the United States.

6. Placed cookies

We use Hotjar for heat maps and screen recordings. Read more

Name Expiration Function
_hjRecordingLastActivity session Store performed actions on the website
_hjFirstSeen session Store first visit to the site
_hjAbsoluteSessionInProgress session Store unique visits
_hjSessionUser_* 1 year Store a unique user ID
_hjIncludedInPageviewSample 30 minutes  
_hjIncludedInSessionSample 30 minutes  
_hjRecordingEnabled session  
_hjSession_* session Provide functions across pages

We use iThemes Security for security and fraud prevention. Read more

Name Expiration Function
itsec-hb-login-* 10 minutes Provide the hiding of the WordPress login URL

We use Google Ads for advertising. Read more

Name Expiration Function
_gac_UA-* 90 days Store and count pageviews
ads/ga-audiences expires immediately Store information for remarketing purposes

We use Google Analytics for website statistics. Read more

Name Expiration Function
_ga 2 years Store and count pageviews
_gid 1 day Store and count pageviews
_gat_UA-* session Provide technical monitoring

We use Google Fonts for display of webfonts. Read more

Name Expiration Function
Google Fonts API expires immediately Read user IP address

We use Google reCAPTCHA for spam prevention. Read more

Name Expiration Function
rc::c session Read and filter requests from bots
rc::b session Read and filter requests from bots
rc::a persistent Read and filter requests from bots

We use Google Maps for maps display. Read more

Name Expiration Function
Google Maps API expires immediately Read user IP address

We use Google Adsense for showing advertisements. Read more

Name Expiration Function
google_adsense_settings persistent Provide ad delivery or retargeting

We use Microsoft Clarity for heat maps and screen recordings. Read more

Name Expiration Function
ANONCHK
MUID		 1 year Store and track visits across websites

We use Vimeo for video display. Read more

Name Expiration Function
__utmt_player 10 minutes Store and track audience reach
vuid 2 years Store the user’s usage history

We use YouTube for video display. Read more

Name Expiration Function
GPS session Store location data
YSC session Store and track interaction
PREF 8 months Store user preferences
VISITOR_INFO1_LIVE 6 months Provide bandwidth estimations

We use HubSpot for marketing automation (automated email marketing). Read more

Name Expiration Function
messagesUtk 13 months Store browser details
hs-messages-is-open 30 minutes Store if a message has been shown
__hssc 30 minutes Store anonymized statistics
hs_ab_test session Store ID’s of experiments and sessions for A/B testing
__hs_do_not_track 6 months Store ‘do not track’ signals
__hstc 13 months Store time of visit
__hsmem
hs-messages-hide-welcome-message
*_key		 1 day  

We use WPML for locale management. Read more

Name Expiration Function
wp-wpml_current_language 1 day Store language settings
7. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save preferences”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

8. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please visit aboutcookies.org.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.

9. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

10. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Benchmark Genetics
Highdown House, Yeoman Way, Worthing, West Sussex, BN99 3HH.
United Kingdom
Website:https://www.bmkgenetics.com
Email: gdpr@bmkgenetics.com

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