{"id":5622,"date":"2021-06-29T15:00:37","date_gmt":"2021-06-29T13:00:37","guid":{"rendered":"https:\/\/www.bmkgenetics.com\/case-studies\/happy-prawns\/"},"modified":"2021-07-09T14:59:19","modified_gmt":"2021-07-09T12:59:19","slug":"happy-prawns","status":"publish","type":"us_portfolio","link":"https:\/\/www.bmkgenetics.com\/no\/case-studies\/happy-prawns\/","title":{"rendered":"Happy Prawns"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Om selskapet<\/h2>\n<ul>\n<li>Firma: Happy Prawns AS<\/li>\n<li>Kunderolle: Kj\u00f8per PL rekelarver fra Benchmark Genetics i Florida<\/li>\n<li>Industri: Oppdrett av tropiske reker, L. Vannamei<\/li>\n<li>Lengde p\u00e5 kundeforholdet: Siden august 2020<\/li>\n<\/ul>\n<p>Happy Prawns produserer tropiske reker av arten L. Vanamei i et lokale som tidligere var et rekepakkeri i Sirev\u00e5g. Selskapet har store ekspansjonsplaner og har under planlegging et topp moderne oppdrettsanlegg i en n\u00e6rliggende industripark. M\u00e5let er \u00e5 komme opp i en \u00e5rlig produksjon av 500 tonn med h\u00f8ykvalitetsreker med en b\u00e6rekraftsprofil.<\/p>\n<p>I dag mottar Happy Prawns rekeyngel, s\u00e5kalt PL&#8217;s, fra Benchmark og f\u00f4rer dem opp til 20 &#8211; 30 g. Da h\u00f8stes rekene og blir solgt til kresne kunder i det \u00f8vre restaurant- og dagligvaresegmentet. Firmaet har en b\u00e6rekraftprofil med h\u00f8y fokus p\u00e5 dyrevelferd. Dette gjenspeiles i navnet, Happy Prawns.<\/p>\n<p>Magnar Hansen som er daglig leder i Happy Prawns sier at de har et m\u00e5l om \u00e5 produsere et produkt med god smak som ogs\u00e5 belaster milj\u00f8et minst mulig. Han er ogs\u00e5 opptatt av at rekene skal ha et godt liv p\u00e5 anlegget. Derfor f\u00f4rer ham dem med en &laquo;gr\u00f8nn diett&raquo; best\u00e5ende av spinat i tillegg til det tradisjonelle rekef\u00f4ret. Han bruker ogs\u00e5 probiotika for \u00e5 stimulere rekenes immunforsvar og gj\u00f8re dem mer robuste.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Utfordring<\/h2>\n<p>Det er ingen tilgjengelige avlsprogrammer for L. Vannamei reker i Norge i dag. Derfor m\u00e5 Happy Prawns inntil videre importere rekeyngel. Firmaet har behov for regelmessige leveranser av yngel som holder h\u00f8y kvalitet, er robuste for sykdom og stress, og som vokser raskt. De m\u00e5 ogs\u00e5 v\u00e6re trygge p\u00e5 at dyrene kommer fra et biosikkert anlegg, og at de vil overleve lang transportvei.<\/p>\n<\/div><\/div><blockquote><p>We had tested several suppliers in the past, without being confident of support and product quality<\/p>\n<cite>Magnar Hansen, CEO of Happy Prawns<\/cite><\/blockquote><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>L\u00f8sning<\/h2>\n<p>Benchmark Genetics sitt team i Florida forstod behovet til Happy Prawns og har evnet \u00e5 levere sm\u00e5 batcher av h\u00f8ykvalitetsyngel som t\u00e5ler mange timer med transport. Magnar Hansen kom i kontakt med Oscar Hennig som er Benchmarks Operations Director for reker og Alison Kiefer som har ansvar for logistikk. Her fikk han ogs\u00e5 teknisk r\u00e5dgivning, kundeoppf\u00f8lging i tillegg til \u00e5 f\u00e5 dekket sitt produkt- og logistikkbehov.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Resultat<\/h2>\n<p>Selv om leveringen de mottok i januar var veldig forsinket grunnet flyselskapet, ankom PL yngelen levende etter hele 90 timer i transport. Disse rekene har vokst veldig bra og n\u00e5dde 25 g etter bare 90 dager. I uke 20, 2021 ble rekene h\u00f8stet og solgt til kvalitetsbevisste forbrukere i Oslo og Stavanger via dagligvarekjeden Meny. Utsalgsprisen var s\u00e5 h\u00f8y som 1200 kr\/kg for de st\u00f8rste rekene.<\/p>\n<\/div><\/div><blockquote><p>The growth we have observed is fantastic. We are well ahead of a Spanish company we are benchmarking against, with about 50 days. I would expect even higher performance when we are able to produce the PL\u2019s ourselves locally in the future<\/p>\n<cite>Magnar Hansen, CEO of Happy Prawns<\/cite><\/blockquote><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Team USA\" href=\"https:\/\/www.bmkgenetics.com\/no\/about\/kontakt-oss\/team\/\"><span class=\"w-btn-label\">Kontakt v\u00e5rt reketeam i Florida for mer informasjon<\/span><\/a><\/div><div class=\"w-slider style_none fit_scaledown nav_none count_4\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"569\" data-rsh=\"1024\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_1126622227792425-569x1024.jpeg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"681\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/Benchmark_Happy_P_Jan21_466-1024x681.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"683\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/Benchmark_Happy_P_Jan21_614-1024x683.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"569\" data-rsh=\"1024\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_413365989774795-569x1024.jpeg\"><span data-alt=\"Magnar Hansen receiving PL\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_1126622227792425-569x1024.jpeg\" width=\"569\" height=\"1024\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:{&quot;enabled&quot;:true,&quot;pauseOnHover&quot;:true,&quot;delay&quot;:3000},&quot;autoScaleSliderWidth&quot;:569,&quot;autoScaleSliderHeight&quot;:1024}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Om selskapet Firma: Happy Prawns AS Kunderolle: Kj\u00f8per PL rekelarver fra Benchmark Genetics i Florida Industri: Oppdrett av tropiske reker, L. Vannamei Lengde p\u00e5 kundeforholdet: Siden august 2020 Happy Prawns produserer tropiske reker av arten L. Vanamei i et lokale som tidligere var et rekepakkeri i Sirev\u00e5g. Selskapet har store ekspansjonsplaner og har under planlegging...","protected":false},"author":12,"featured_media":3579,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5622","us_portfolio","type-us_portfolio","status-publish","has-post-thumbnail","hentry","us_portfolio_tag-bg-shrimp-no","us_portfolio_tag-fellsmere-no","us_portfolio_tag-happy-prawns-no","us_portfolio_tag-pl-no","us_portfolio_tag-reker","us_portfolio_tag-sirevag-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Prawns - Benchmark Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmkgenetics.com\/no\/case-studies\/happy-prawns\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Prawns - 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