{"id":6699,"date":"2021-07-23T14:02:08","date_gmt":"2021-07-23T12:02:08","guid":{"rendered":"https:\/\/www.bmkgenetics.com\/case-studies\/happy-prawns\/"},"modified":"2025-02-12T12:58:50","modified_gmt":"2025-02-12T11:58:50","slug":"happy-prawns","status":"publish","type":"us_portfolio","link":"https:\/\/www.bmkgenetics.com\/es\/case-studies\/happy-prawns\/","title":{"rendered":"Happy Prawns"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Sobre la empresa<\/h2>\n<ul>\n<li>Compa\u00f1\u00eda: Happy Prawns AS<\/li>\n<li>Funci\u00f3n del cliente: compra larvas de camar\u00f3n PL de Benchmark Genetics en Florida<\/li>\n<li>Industria: cultivo de camar\u00f3n<\/li>\n<li>El tiempo Trabajando juntos: desde agosto de 2020<\/li>\n<\/ul>\n<p>La empresa produce camar\u00f3n tropical <em>(P. Vannamei)<\/em> en tierra en una antigua instalaci\u00f3n camaronera en Sirev\u00e5g, Noruega. Pronto ampliar\u00e1n su negocio con una nueva instalaci\u00f3n de vanguardia en un parque industrial cercano, con el objetivo de una producci\u00f3n anual de m\u00e1s de 500 t de camar\u00f3n sostenible y de alta calidad.<\/p>\n<p>Hoy en d\u00eda, reciben camarones PL de Benchmark y los cultivan en tanques interiores hasta los 20 &#8211; 30 gr cuando se cosechan y se venden a clientes de alto nivel dentro del comercio minorista y HORECA. La empresa tiene un perfil de sostenibilidad con un alto enfoque en el bienestar animal, de ah\u00ed el nombre Happy Prawns.<\/p>\n<p>Magnar Hansen, CEO de Happy Prawns, dice que su objetivo es producir un producto sabroso basado en soluciones ambientalmente seguras. Adem\u00e1s de la alimentaci\u00f3n tradicional, tambi\u00e9n alimentan a los camarones con una \u00abdieta verde\u00bb que consiste en espinacas. Los probi\u00f3ticos se agregan al agua en los tanques para estimular el sistema inmunol\u00f3gico de los animales como parte de sus protocolos de bienestar animal.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Reto<\/h2>\n<p>Establecidos en Noruega, donde no existen programas de cr\u00eda, est\u00e1n obligados a obtener sus animales en el extranjero. La empresa necesita un suministro fiable de larvas de alta calidad, robustas, de r\u00e1pido crecimiento y bioseguras que permitan el transporte a larga distancia.<\/p>\n<\/div><\/div><blockquote><p>We had tested several suppliers in the past, without being confident of support and product quality<\/p>\n<cite>Magnar Hansen, CEO of Happy Prawns<\/cite><\/blockquote><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Soluci\u00f3n<\/h2>\n<p>El equipo de Florida de Benchmark Genetics, entendi\u00f3 las necesidades de Happy Prawns y pudo enviar peque\u00f1os lotes de animales de alta calidad en transporte a larga distancia. Al ponerse en contacto con Oscar Hennig, director de operaciones y Alison Kiefer, coordinadora de log\u00edstica, Magnar Hansen obtuvo todo el asesoramiento t\u00e9cnico y servicio al cliente necesario, adem\u00e1s de cubrir sus necesidades de productos y log\u00edstica.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Impacto<\/h2>\n<p>Aunque el \u00faltimo env\u00edo en enero fue extremadamente retrasado por la compa\u00f1\u00eda de transporte a\u00e9reo, los PL llegaron vivos despu\u00e9s de 90 horas de transporte. Han crecido muy bien y han alcanzado un peso medio de 25 gr en tan solo 90 d\u00edas. En la semana 20, estos animales ser\u00e1n cosechados y vendidos a consumidores de alto nivel en Oslo y Stavanger por el minorista Meny. El precio de venta al p\u00fablico ser\u00e1 de hasta 1200 NOK \/ kg (150 USD \/ kg) para los animales m\u00e1s grandes.<\/p>\n<\/div><\/div><blockquote><p>The growth we have observed is fantastic. We are well ahead of a Spanish company we are benchmarking against, with about 50 days. I would expect even higher performance when we are able to produce the PL\u2019s ourselves locally in the future<\/p>\n<cite>Magnar Hansen, CEO of Happy Prawns<\/cite><\/blockquote><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Team USA\" href=\"https:\/\/www.bmkgenetics.com\/about\/contact\/teams\/\"><span class=\"w-btn-label\">P\u00f3ngase en contacto con nuestro equipo de camarones de EE. UU. Hoy<\/span><\/a><\/div><div class=\"w-slider style_none fit_scaledown nav_none count_4\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"569\" data-rsh=\"1024\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_1126622227792425-569x1024.jpeg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"681\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/Benchmark_Happy_P_Jan21_466-1024x681.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"683\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/Benchmark_Happy_P_Jan21_614-1024x683.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"569\" data-rsh=\"1024\" href=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_413365989774795-569x1024.jpeg\"><span data-alt=\"Magnar Hansen receiving PL\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/www.bmkgenetics.com\/wp-content\/uploads\/2021\/04\/received_1126622227792425-569x1024.jpeg\" width=\"569\" height=\"1024\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:{&quot;enabled&quot;:true,&quot;pauseOnHover&quot;:true,&quot;delay&quot;:3000},&quot;autoScaleSliderWidth&quot;:569,&quot;autoScaleSliderHeight&quot;:1024}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Sobre la empresa Compa\u00f1\u00eda: Happy Prawns AS Funci\u00f3n del cliente: compra larvas de camar\u00f3n PL de Benchmark Genetics en Florida Industria: cultivo de camar\u00f3n El tiempo Trabajando juntos: desde agosto de 2020 La empresa produce camar\u00f3n tropical (P. Vannamei) en tierra en una antigua instalaci\u00f3n camaronera en Sirev\u00e5g, Noruega. Pronto ampliar\u00e1n su negocio con una...","protected":false},"author":12,"featured_media":3580,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6699","us_portfolio","type-us_portfolio","status-publish","has-post-thumbnail","hentry","us_portfolio_tag-bg-shrimp-es","us_portfolio_tag-fellsmere-es","us_portfolio_tag-happy-prawns-es","us_portfolio_tag-pl-es","us_portfolio_tag-shrimp-es","us_portfolio_tag-sirevag-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Prawns - Benchmark Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmkgenetics.com\/es\/case-studies\/happy-prawns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Prawns - 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